Content Inventory

What did the client say that they want the web site to accomplish? Describe the goal of the web site in one or two sentences. (purpose of this site)
The client states that they would like to explain their products and services, bring in new clients to their business, deliver news or calender of events, and sell their product online.
Who is the intended audience? (who will visit this site)
The target market are people who are interested in seeing and learning more about Portland, OR. Since the tours are in Portland, OR we want to reach people who are either in Portland or will be visiting Portland.
What opportunity, problem, or issue did you hear that the client wants to address? (what problem are you solving)
The client seeks advice on the marketing aspect of the site. The client has no social media presence and also would like to know some keyword phrases for search engines.
What does the client want the site visitors to do? (action(s) the user should perform)
Call, film out a contact form, search for information about their tours, and book a tour.
List at least two related or similar sites found on the Web and why you think they are related. These can be the ones listed in the documents above *or* any other sites you find on the Internet that seem to address a similar need. Look at those sites on the Internet, then answer two questions: a) What did you like about those other websites? b) What did you not like (what do you think you could do better?) (competitive analysis)
. http://www.travelportland.com/, and http://www.portlandwalkingtours.com/ appear to be the the closest related site just based solely on the name alone.